What Is An Infinity Cove… & How Can They Enhance Production Processes?

Any TV and video production agency worth its salt will have an infinity cove - so if you’ve got a project bubbling away and you’re looking for a company to work with, this is something that you need to put at the very top of your must-have list.

These coves serve as a curved, continuous backdrop that flows from the floor to the wall and ceiling so you don’t get any visible corners or edges, with the aim being to create the illusion of endless space. The upshot of this is that whatever it is you’re filming or photographing takes centre stage, without any background distractions taking away from it.

You’re also able to ensure that light is evenly distributed, which is essential for top-notch photography and videography, as well as reducing the need to spend time and money on setting the scene or getting the various elements exactly right to get the shots you want. 

The versatility of these coves is also not something to be ignored and you can use them for a range of different applications, so whatever you have in mind you’re sure to find that they could be of benefit - particularly if consistency is a top priority (which, of course, it is).

Back in the day, studios just used long rolls of paper to get the job done, known as Colorama. 

While these definitely have their place and they’re still in use today, they’re not as user-friendly as infinity coves and you’ll find that they slip down on occasion so you no longer have the curve you need, or they can slide beneath you as you walk along. They’re also no match for a wind machine, so you’re relatively limited as to what you can achieve.

Infinity coves are far the superior option if you want an easy and efficient production process that helps you stick to your budget. 

You don’t have to worry about creases and rips, trip hazards or annoying edges creeping into shot. You’ll also find post-production a lot easier, as well, because the video and images you get are instantly sharper and more professional.

You can scale up and zoom out with ease using an infinity cove and can shoot your subjects from top to bottom without having to do any cropping later on, so you get the finished product in your hands a lot quicker than you might do otherwise.

Efficiency gains are not something to be sneezed at in this biz and infinity coves can help you get your projects in well ahead of time - and well ahead of budget! Want to find out more? Get in touch with CHIEF today.