From renting videos with his mum from Ritz Home Video to making his first films starring himself as Spider-Man in his childhood home and eventually studying film direction Yoni has always yearned to bring stories to life on screen. His passion for various visual arts and technical know-how define his style. Yoni’s career began as an editor and VFX operator, working on commercials, documentaries, and brand films. He quickly rose up the ranks and became a director able to crack tricky technical challenges, pull out sincere performances and put them on screen. As well as being a director working with iconic brands like Adidas, BBC Match of the Day, New Balance, and Marks & Spencer, Yoni is also an illustrator who's produced work for Liverpool FC, UEFA, UFC, Borussia Dortmund, and Mercedes AMG. He often uncovers opportunities to combine these influences in a mixed-media approach to his work, combining bold 3D visual effects, analogue-handmade graphics and beautiful live-action footage to create visually distinct and captivating films for his creative partners.