Yonatan Weisberg and Chief Productions handle visuals for KT Tunstall's latest single 'Maybe It's A Good Thing'
This month saw the release of KT Tunstall's latest music video 'Maybe It's A Good Thing', directed by Yonatan Weisberg and produced & edited by Chief Productions. KT's brand new single debuted on Entertainment Weekly and featured an interview from KT herself.
Yonatan developed the idea for the video in close collaboration with KT. Following the shoot the collaboration with KT continued, as Yonatan and Chief Productions perfected the edit & visual effects. In line with Yoanatan's synopsis, the music video featured a live performance (set to graphic backdrops designed by Yonatan and art director Charlie Whiteway), mixed media stop motion animation, culminating with a psychadelic visual feast of vibrant colours and quick rhythmic cuts.
Stop Motion Animation
A major component of the music video were the stop motion animation segments, featuring cutouts of KT set to vibrant and colourful backdrops. This process required capturing stills from the shoot, editing them into two tone black and white cutouts, printing the cutouts, then photographing them and animating them into a stop motion sequence. Once this was complete, the animations could be added to the backdrops created by Yonatan and Chief Productions.
Live Performance and Graphic Backdrops
For the live performance KT was placed in front of two different graphic backdrops (one of which is pictured above), a green screen performance was also captured, to be used for the VFX portions of the video. The graphic backdrops were also animated in post production to add extra flair to the video.
For the green screen VFX a number of different designs were employed, interacting rhythmically with the music and performance. Again, colour was a major focus, with the aim of complementing the upbeat nature of KT's latest single.
psychadelic VFX finale
The climax of the music video is a quick hitting sequence of VFX filled shots, which takes the video from colourful to full blown psychedelic. A large amount of post production work went into creating the VFX for this section, as a wide variety of cuts were used to bring this sequence to life.
This sequence was overseen and edited by Karin Bosch, and was one of the parts of the video that we had the most fun creating.
We hope you found our first blog post interesting, stay tuned for regular updates from here on in. To check out the full video for KT Tunstall's 'Maybe It's A Good Thing', see below.
If you'd like to find out more about how Chief Productions can help with commercial production, music video production, and more, just drop us an email or call us on +44 (0) 161 832 6001.