THE CONCEPT, SHOOT AND VFX OF THE UNIVERSITY OF SALFORD'S NEW ADVERT
Yonatan Weisberg’s University of Salford advert was released in October, with production handled by Chief. The film fuses silhouettes of students with affective imagery and iconic Salford landscape. The commercial's message is driven by an emotive monologue from Alumni member Maxine Peake, it challenges potential students to rise to their full potential and achieve what they have always wanted.
Yonantan developed the idea for the commercial with ad agency ‘Gyro’, there was a back and forth dialog that resulted in an advert far from a typical university recruitment commercial.
The commercial was shot over a single day at Chief’s in-house studio using our 6K RED cameras and overseen by Director Yonatan Weisberg. The shoot itself made use of The University of Salford’s own students and involved setting up a wide variety of shots for the advert, as well as profiles to be used for the VFX overlay segments.
The entirety of post production for the commercial was handled by the Chief in-house team. The visual effects are vibrant and reflect the sentiment of the advert. They were animated by Chief's James Cundill.
To see the commercial in full, see below.
If you'd like to find out more about how Chief Productions can help with commercial production, music video production, and more, just drop us an email or call us on +44 (0) 161 832 6001.